Originally from Italy, since a young age I developed a strong passion for photography. Growing up I then moved my first steps into art and design, and  and later obtained a Master degree in Visual Design and Communication.

After having experienced the London vibes as a Freelance Graphic Designer, I moved back to Milan where I progressed my career as an Art Director at the Publicis Group. Within this role I had the opportunity to work on important branding strategies and campaigns for large clients such as Whirlpool, KitchenAid, Renault, L’Oréal and many others.

Between 2006 and 2009 I further developed my experience as a Senior Art Director working within different types of industries including fashion, car, technology, finance and consumer brands. 

I Striving to gain international experience, in 2009 I moved to Amsterdam where I set up my own creative studio. I worked for all sorts of international brands and clients, creating brand identities, advertising, commercials, graphic design and creative strategies until in 2014 I joined The Student Hotel as the main and only Creative/Art Director.

At TSH I’ve been in charge of creative strategies, brand definition, art direction, ideation of creative content and quality check across all level of communication for every type of quickly becoming responsible for all types of internal and external communication throughout the entire company, including its sub-brands, The Commons restaurant, TSH Collab co-working space and for all BedTalks events across Europe.  

Moreover I’ve been managing internal and external resources, helping stakeholders in decision making as well as project managers achieving their targets.

During my time at The Student Hotel, I proudly supported the growth of the company from being a start-up of 25 people into becoming an international brand counting +500 people across 5 European countries serving a community of +10.000 students, +200 co-workers, +50.000 business, leisure and local guests each year.