/ Concept / Creative & Art Direction /

In Summer 2003, Blockbuster started converting selected stores into GameRush stores. These stores sold and bought consumer DVDs, games, gaming systems, and accessories.
For the launch of the new brand in town I’ve crafted a campaign for gamers.

To create attention I’ve worked on a disruptive concept around a “Temple for Gamers” and their “Faith” that could apply to younger generations when gaming was still online, offline and they were forced to go to a shop to physically buy games and dvd.