/ Concept / Creative Strategy / Creative Direction 

Greenpeace wanted to take an action about Nuclear Plants in The Netherlands and let people show they care about nature. The target was to sensibilize people on the use of alternative energy and reach an audiece of 50.000 people.
This project has been delivered in a ‘8-hour overwork’ evening organised to serve charities and help them to reach their goals.

I’ve been leading a team of complete strangers with different backgrounds to define the problem and how to solve it.

We’ve come up with a concept and a strategy to involve people and let them show their care for nature during a free live concert in Dam Square.