/ Concept / Creative & Art Direction / Photography

Launch of the KitchenAid Brand on the italian market.
To communicate the launch of KitchenAid we’ve created a unique and luxurious Press Release. The packaging has been designed as a kitchen drawer that when opened displayed the Brand Movie's CD, a brand brochure and a branded ice cream spoon.

The Brand movie was focusing on the  quality of the materials around an informal dinner hosted by a young chef - Carlo Cracco (Masterchef, HellsKitchen).

Winter menu