/ Concept / Art Direction / Magazine / Guidelines

Whirlpool had been my main client for 2 years. I’ve worked on several projects, including campaigns. And I’ve defined the European Brand Guidelines, and I’ve been in charge of creating their Magazine.
The Magazines have been used for the launch of different product at different time in shops as a complementary giveaway to create interest behind the main product.

The main topics in the magazine were a range of articles referring to materials, style, design and lifestyle elements that define the brand.